Best Marketing Quote #1

We really like the St Francis of Assisi Serenity Prayer:
Give us grace to accept with serenity
the things that cannot be changed,
Courage to change the things
which should (can) be changed,
and the Wisdom to distinguish
the one from the other.

Too many businesses spend wasteless energy and resources on trying to change things that simply cannot be changed, instead they should focus on changing those things that need to be changed and that can be changed.

Films with Marketing Insights

If you ever want to view a film that has some decent insights into how to, and how not to, market, then we recommend these gems for you:

Planes, Trains and Automobiles  – The scene when Steve Martin’s character has to return to the car hire desk to report his missing car is funny, but also reveals how body language is the first point of all impressions.

Thank You for Smoking – if you want to know how to manipulate words and their meanings, in a business environment where your products are not really good for the planet or its inhabitants, you can’t go wrong with this film.

Great Marketing Books#1

Blink, by Malcolm Gladwell, is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people great decision makers, while others are not? Why do some people follow their instincts and win, while others end up stumbling into error?

Le Labyrinthe

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Favourite Song

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Inspirational Quote

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Link to NYT

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A Day in the Office

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